About Horses: The whole world of equestrian sports on one platform

What is About Horses?

We bring customers and suppliers together. Fast & digital.

Offer, search & find, get in touch - that is the vision of About Horses. On our platform for equestrian sports, we connect suppliers from the horse industry with equestrian-loving customers Share your passion for equestrian sports. Take the step into the digital future of the equestrian industry with About Horses and search online. As a company, use About Horses as your web presence - quickly created and easy to maintain. Benefit from marketing services and receive new customer enquiries.

Offer services

As a supplier, present and market your services and offers in a professional and modern manner with maximum effect.

Find suppliers

As a user, you will find the exact equestrian service providers and experts that you are looking for – quickly and at any time.

Get in contact

Interact with each other, network and make valuable new contacts. Without complications.

The About Horses Team

„The best ideas arise from passion“

Jonas Schmitz-Heinen

Founder and CEO

How can I build, maintain and market a convincing website without much effort?
How do I find exactly the equestrian expert I am looking for?

Jonas Schmitz-Heinen has asked himself these two questions - as a rider, business economist with marketing background and entrepreneur. The successful show jumper is driven by more than his passion for equestrian sports: As head of a sales stable for dressage and show jumping horses in the Rhineland, he wants to use online sales channels efficiently. And he wants to do so with little time and money.

A unique project emerged from their own practice: About Horses, the world of equestrian sports on one platform. For companies & searchers - for all who are rooted in equestrian sports.

Helena Hackländer About Horses

Helena Hackländer
Sales & Finance Controlling

Education: Master in Economics, Master's Degree in Horse Riding, specialising in competitive sports 

Equestrian interests: Show jumping; successes in jumping up to 1,50m

Contact: helena@abouthorses.com

Johanna Voelkel About Horses

Johanna Voelkel
Marketing

Education: Double Bachelor in International Hospitality & Master in International Business

Equestrian interests: Eventing; successes up to the international class CCI-3*

Contact: johanna@abouthorses.com

Christina Manz About Horses

Christina Manz
Sales Assistant

Education: Double fully qualified groom

Equestrian interests: Dressage & Showjumping; Successes up to 1,20m (showjumping) & L level (dressage)

Contact: christina@abouthorses.com

What does About Horses offer me?

Become a part of our smart, international database and experience the equestrian world on one platform.

About Horses for companies

Reach new potential customers and build an individual online presence: We make sure that you increase your reach in equestrian sports.

  • Present your business in a modern manner
  • Receive customer enquiries & increase brand awareness
  • Use marketing services
  • Quick setup & easy maintenance

About Horses for searching

From the horse clinic to the renowned sales stable: Find equestrian companies close to you. Benefit from the structure, filters and interactive map - free of charge, of course.

  • Search results related to equestrian sports only
  • Find what you are looking for online
  • Easy contacting
  • Can be used at any time & from any device

How does About Horses work?

What is special about About Horses?

About Horses is an intelligent database that does not yet exist: We combine the whole world of equestrian sports for you on one unique platform. It brings together customers and suppliers from the industry under the motto "Search and find". Internationally, with a modern design and intuitively comprehensible.

What industries are there?

Are you looking for a farrier in your area or a horse shipping company in Belgium? On About Horses, you will find exactly the right expert – from photographers to farriers and breeding stations. And right near you. The platform is a huge search engine for those who love equestrian.

How can I become a supplier on About Horses?

Log on to the platform with your own profile – within just a few minutes.

Can customers use the platform free of charge?

Yes. Enthusiastic equestrian customers can use the About Horses database completely free of charge.

Can I purchase advertising space on the platform?

Put your company in the spotlight on the platform – thanks to exclusive advertising spaces on the homepage or within the categories. This way you can make your profile more visible and access even more customers.

How can I draw customers’ attention to my customer services?

Present yourself to an international target audience online on About Horses – high quality, intuitively comprehensible and with a modern design. It’s so easy: With your free business listing and even better with our professional package. Upload text, images and content via specified modules. For your compelling, multimedia online presence. And even multilingual. We will have your content translated into German upon request.

Apply now for an About Horses profile!

Would you like to present your company on About Horses? Click on the button and get in touch with us.

Apply now

Our categories

The whole world of equestrian sports on one platform: As a user, you will find the exact service providers and experts that you are looking for. Discover our categories for equestrian now. 

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We send you interesting information about our platform, new suppliers, upcoming events and more. As a newsletter subscriber you will always be up to date.




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